It should be ensuring that access to knowledge becomes increasingly difficult and elitist. That the gap between the people and science is widening, that the information intended for the general public is anesthetized by all subversive content. Above all, no philosophy. Here again, we must use persuasion and not direct violence; massively, via television, entertainment will be broadcast, always flattering the emotional or the instinctive. We will occupy the minds with what is futile and playful. It is good, in a chat and incessant music, to prevent the mind from thinking.
We will put sexuality at the forefront of human interests. As a social tranquillizer, there is nothing better. In general, one will make sure to banish the seriousness of existence, to deride all that has a high value, to maintain a constant apology for lightness; so that the euphoria of advertising becomes the standard of human happiness and the model of freedom.
Conditioning will thus produce of itself such an integration, that the only fear that it will be necessary to maintain will be that of being excluded from the system and thus of not being able to access the conditions necessary for happiness, the mass man, as produced, must be treated as he is; a calf, and it must be watched as a flock must be. Anything that makes his lucidity sleepy is good socially, all which would threaten to awaken him must be ridiculed, choked and fought.
Any doctrine involving the system must first be designated as subversive and terrorist and those who support it must then be treated as such. It is observed, however, that it is very easy to bribe a subversive individual; it is enough to offer him money and power. ”